Viaplay, Elisa extend Finland partnership
April 22, 2025
Viaplay Group and Finnish telco Elisa have extended their long-term partnership through a new, multi-year distribution agreement. The renewed deal secures continued access for Elisa customers to Viaplay’s sports, films and series offerings via the Viaplay streaming service and Viaplay Group’s TV channels.
The agreement marks the next step in an evolving relationship. For many years, Viaplay Group and Elisa have worked together to bring Nordic and international entertainment to Finnish viewers. As part of the renewed partnership, Viaplay and Elisa will focus on maintaining a strong presence in the Finnish market while exploring new ways to deliver added value for viewers. Packaging updates will support a more targeted and streamlined content experience, tailored to evolving viewing habits and customer preferences across Elisa’s TV and streaming platforms.
Viaplay’s full streaming portfolio will continue to be available to Elisa customers through a wide range of flexible packages. In addition, the partnership introduces updated distribution models.
Mikael Svensson, CEO, Viaplay Finland, commented: “This new agreement builds on a long-standing relationship with Elisa and highlights our shared commitment to delivering great entertainment experiences to Finnish viewers. Together, we are focused on offering a smarter, more flexible service that meets the needs of today’s audiences – with quality, relevance and innovation at its core.”
Mika Lepistö, Director, Elisa Viihde Partnerships, added: “Our partnership with Viaplay Group continues to evolve in ways that benefit our customers. This agreement allows us to offer Viaplay’s attractive content as part of Elisa Viihde’s diverse streaming selection and strengthen our role as a provider of top-tier entertainment experiences in Finland.”
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