Quadrant has reached a million subscribers on YouTube, just five years after its inception.

The newly rebranded Quadrant was founded by Formula 1 driver Lando Norris in 2020. The brand has evolved into a dynamic motorsport community with an emphasis on challenging the status quo, building its community across apparel, athletes, content and partnerships – all driven by a shared passion for motorsport.

This new chapter for Quadrant was launched alongside the brand’s ‘Make Your Mark’ campaign, where a bold new look hinted at a range of upcoming activities across social channels for its ever-growing fanbase.

Jamie MacLaurin, Quadrant CEO, commented: “Since its inception in 2020, Quadrant has been on an incredible journey of growth and evolution. Reaching this latest milestone is a testament to the relentless dedication of our team behind the scenes and the unwavering support of our creators and community. Content is the beating heart of the brand and I’m excited to see our motorsport-driven community continue to expand as we take bold steps into the future.”

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Categories: Press Releases

Tags: f1, youtube