Roku has launched the National Women’s Soccer League (NWSL) Zone in the US – a new destination in the Roku Sports experience. The NWSL Zone will showcase live and upcoming games, programming and more from the premier professional women’s soccer league. This is Roku’s first women’s league-branded zone, arriving in time for the season which kicks off today (March 14th).

“With the popularity of women’s sports soaring, we’re focusing on amplifying the talent that makes it all happen,” said Joe Franzetta, Head of Sports at Roku. “Curating a dedicated zone for the NWSL is another step in our mission to champion female athletes, their record-breaking achievements, and their inspiring stories.”

“We’re excited to partner with Roku and leverage their extensive platform and sports discovery user experience to bring NWSL matches to more fans than ever,” added Julie Haddon, Chief Marketing and Commercial Officer, at NWSL. “This collaboration is an important step in making it even easier for our growing audience to engage with the league.”

Within the NWSL Zone, fans can find where to watch live games for free or purchase, and enjoy short-form content such as clips, highlight reels, re-airs, and more.

NWSL games will be featured in several sports-focused zones, including the Sports Zone, Soccer Zone, and Women’s Sports Zone. Fans can watch through the NWSL’s domestic media partners—CBS Sports, ESPN, Prime Video, and ION—or stream for free on ION’s channel and NWSL+. Games are also available via Paramount+ through The Roku Channel.

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Tags: football, roku, sports, women