BBC Studios has extended the reach of its channel brands across CEE with new launches in the Czech Republic and Romania. BBC-branded channels, BBC Earth and BBC First, are now available to the customers of Vodafone in Czech Republic, whilst BBC First has joined Orange Romania.

In Czech Republic, the partnership between BBC Studios and Vodafone Czech Republic means that BBC Earth is now included in the Vodafone TV package, and BBC First included in the extended Family & All in One packages. As a result, thousands of Czech households now have access to BBC Earth’s natural history documentaries and factual programming, as well a selection of British dramas brought by BBC First. Both channels are fully localised in Czech, with BBC First providing subtitles for every programme, and BBC Earth offering a mix of dubbing and subtitles.

BBC First joins BBC Earth and BBC News in Orange Romania’s basic DVB-C, IPTV and OTT package, meaning that the provider will carry the entire BBC Studios portfolio currently available in Romania. The channel is fully localised with Romanian subtitles.

BBC Studios have also announced the promotion of Zbigniew Pruski (pictured) to VP, Commercial Partnerships, CEE & MENAT. Pruski, whose previous position was Commercial Director, Branded Services, will take on the responsibility for business relations and key partnerships in the MENAT region, in addition to his current responsibility of overseeing CEE-wide partner relationships. With nearly 20 years’ experience in pay-TV, Zbigniew has been in charge of strategy, business development, and delivering branded services revenue and profit for BBC Studios suite of brands and products across the CEE region. He joined BBC Studios in 2011 from Discovery Networks Central Europe.

Bartosz Witak, SVP & General Manager for CEE & MENAT at BBC Studios, commented: ‘We are very happy to announce the conclusion of these deals over the last few weeks, which significantly expands our viewer base in Czech Republic, extends our partnership with Orange Romania and strengthens our Warsaw office. Thanks to our growing partnership with Vodafone and Orange, we are able to bring Czech and Romanian audiences the best of British storytelling and factual entertainment. We sincerely hope our collaborations continue in the future and the ties only grow stronger. I am also throughly pleased with the continued strengthening of our Warsaw office, with the promotion of Zbigniew Pruski to VP, Commercial Partnerships, CEE & MENAT.  Zbigniew’s insights, commitment, and proactive leadership have been pivotal in our operations in the past few years, and with this promotion he will play an even more integral role in driving our growth initiatives and supporting the ambitious vision we’re all working towards”.

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Tags: BBC, cee, Orange, romania