Since its launch in November 2024, Watchie TV, Talkie Fiber’s Free Ad-Supported Streaming TV (FAST) service, has been gaining traction across Maryland. The platform continues to grow its audience and attract new ISP and content partners, extending its reach beyond Talkie Fiber’s own service area.

The latest ISP to join the Watchie TV consortium is Sigma WIFI, a Texas-based internet service provider. Through this partnership, Sigma WIFI will deploy Watchie TV’s streaming apps to its users across Texas, providing them with a high-quality, no-cost TV option.

“Watchie TV enables us to instantly offer a free streaming service to our ISP clients—without any setup costs or delays—all while keeping 100% of the ad revenue generated. It was an easy decision to leverage Watchie TV’s platform and content to enhance our customer experience,” said Darren Cummings, President at Sigma WIFI.

Andre DeMattia, Co-President of Talkie Fiber and Watchie TV, emphasised the strategic importance of this partnership: “We are thrilled to welcome Sigma WIFI to the Watchie TV network. As we continue expanding our user base, we enhance our ability to attract premium content and advertisers, leading to higher ad fill rates and CPMs. With multiple ISP and content partnerships in the pipeline, we expect to surpass 10 million daily ad requests – a key milestone for securing top-tier ad and content partnerships.”

Technology partner FAST Channels TV plays a critical role in powering Watchie TV. Russell Foy, CEO of FAST Channels TV, highlighted the platform’s collaborative approach: “Many ISPs and content owners approach us looking to build their own streaming platforms. However, one of the biggest challenges in this space is achieving the scale necessary to maximise ad revenue and content acquisition. Watchie TV’s cooperative model allows smaller ISPs and content owners to combine their audiences, reaching industry benchmarks much faster than going it alone. By working together, we can turn 10 or 20 smaller projects into a platform with the reach of a tier-1 streaming service in a fraction of the time.”

About Watchie TV: A FAST Solution for ISPs and Content Owners

Watchie TV is a Free Ad-Supported Streaming TV (FAST) platform designed for fibre-to-the-home (FTTH) providers and other ISPs looking to offer a free, high-quality TV service without the burden of infrastructure costs. With more consumers cutting the cord on traditional TV, Watchie TV presents an opportunity for ISPs to add value to their internet services while monetising viewership through advertising.

Developed in collaboration with FAST Channels TV, Watchie TV offers:
✔ 100+ linear channels & 2,000+ AVOD titles
✔ Zero upfront or recurring costs for ISP partners
✔ 100 per cent of ad revenue retained by ISPs
✔ Multilingual content (English, Spanish, and bilingual programming)
✔ A mix of live and on-demand entertainment, sports, news, music, and more

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Tags: fast channels tv, watchie tv, wifi