Brightcove launches Marketing Studio for Sales
November 14, 2024
Brightcove, the streaming technology company, has announced the launch of Brightcove Marketing Studio for Sales.
This centrally managed video engagement platform gives companies control over brand and quality standards while providing unified measurement and insights across content and touchpoints. It empowers sales teams to create personalised video experiences for prospects and customers, enhancing global engagement without needing video production expertise.
“Brightcove Marketing Studio for Sales was developed in close collaboration with a leading global real estate organisation with thousands of brokers, giving us deep insight into the unique needs of large, distributed sales teams,” said Jim Norton, Chief Revenue Officer at Brightcove. “Working alongside our customers, we created a solution that addresses the challenges of maintaining brand consistency and quality while enabling sellers to personalise and share engaging video content with global audiences effortlessly. With unified analytics and measurement, insights are easily actionable, driving continuous performance improvement and providing a significant competitive edge.”
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