ODK Media partners with Amagi to launch Amasian TV
October 30, 2024
Amagi has announced that ODK Media has onboarded it to launch Amasian TV, a free ad-supported streaming TV (FAST) platform dedicated to Pan-Asian entertainment.
This collaboration was made from ODK Media’s rigorous user experience standards and the strong partnership between ODK Media and Amagi in development and quality assurance. Amasian TV is engineered to meet the evolving demands of both content providers and viewers by integrating FAST 2.0 features, such as ‘personalised EPG’ and ‘start over’ functionality. This creates a seamless experience that bridges the gap between linear and on-demand viewing.
Deeper integration between Amagi NOW 2.0 and the Amasian TV platform, including a Zero Slate experience and real-time AI-powered multilingual subtitles, enables ODK Media to meet growing viewer demands and enhance content accessibility. These tools also provide a more streamlined and efficient way to manage content distribution and increase ad revenue.
ODK Media collaborates with a number of Asian broadcast TV networks, studios, and productions, including JTBC, LG U+, CNA, Zee, YRF Music, DatVietVAC, and Amasian TV. It offers trending premium channels with various genres, such as K-pop, Asian movies and drama, documentaries, food and travel, and news. It sets ambitious goals to expand its lineup to 100 channels by early 2025, ensuring a diverse range of viewing options that cater to all audience tastes.
Peter Park, CPO & CSO of ODK Media, said: “ODK Media continues to work closely with Amagi to visualise and actualise the FAST 2.0 experience to life with Amasian TV, resolving the challenges of the current FAST landscape.”
“Our technology allows content owners like ODK Media to focus on delivering engaging content, while we handle the complexities of scaling and monetising FAST platforms,” added Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi. “The launch of Amasian TV demonstrates how Amagi can support media companies in creating new revenue streams and reaching broader audiences.”
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