FilmRise, the US-based film and television studio and streaming network, has announced that Katherine Weinstein has been named Director of Content Sales and Distribution. Weinstein joined FilmRise in September 2021 as part of the Acquisitions Department as Manager of Content Acquisitions.

Melissa Wohl, SVP Global Content Sales & Distribution, commented: “Katherine has demonstrated remarkable initiative, passion, and determination during her tenure at FilmRise. We are thrilled to welcome her to our Content Sales department. Her extensive knowledge of the company’s mission and operations will undoubtedly enhance her already impressive expertise.”

In her new position, Weinstein will be tasked with spearheading the expansion of designated AVoD accounts, nurturing client relationships through content pitching, cultivating partnerships, expanding FilmRise’s presence on selected partner platforms, and analysing performance metrics to inform sales strategies.

As Manager of Content Acquisitions, Weinstein successfully negotiated and executed multi-platform and multi-territory licensing deals for a variety of distribution rights including AVoD, FAST, SVoD, TVoD and EST. These deals included high profile content such as The Wiggles Classics Library, Z Nation TV series, and Corner Gas TV series. Prior to joining FilmRise, Weinstein was OTT Content Acquisition Team Lead and Acquisitions and Content Strategy Specialist at Discovery. Before that, she was a Content Acquisition Specialist at DLA.

Weinstein will report directly to Daniel Gagliardi, VP Content Sales & Distribution

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