Veritone licensing deal with Tennis Australia
July 2, 2024
Veritone, a provider of digital asset management, licensing and metadata solutions, has announced a content licensing agreement with Tennis Australia, the governing body of tennis in Australia and host of the Australian Open, one of the sport’s four annual Grand Slam tournaments.
The agreement enables Veritone to license archival match footage from the Australian Open to content buyers in North America.
“We are excited to partner with Veritone to help drive the value of our archival media licensing business in North America,” said John Garcia, Head of Media Business Development, Tennis Australia. “We trust Veritone’s deep heritage in managing Grand Slam tennis rights and are excited to enable licensees in North America with greater access to the Australian Open archive.”
“Veritone is now home to archival Grand Slam media licensing, having signed Tennis Australia and Australian Open to our licensing roster, in addition to our long-standing relationships with the United States Tennis Association and the US Open, Fédération Française de Tennis and the French Open,” added Craig Caruso, Vice President, Sports Media & Commercial Partnerships at Veritone. “We look forward to bringing iconic moments from the Australian Open to our extensive buyer network.”
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