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Lexus sponsors Cognizant Major League Cricket

June 25, 2024

Cognizant Major League Cricket (MLC) has announced that luxury automotive brand Lexus has become the Automotive Partner for the league’s highly anticipated second season.

“We are excited to welcome Lexus as the Automotive Partner of Major League Cricket,” said Vijay Srinivasan, CEO of MLC. “Their reputation for unparalleled luxury and commitment to their customers aligns perfectly with our vision for the league. Together, we look forward to delivering an exceptional experience to cricket fans across the nation.”

Under the new agreement, Lexus will be integrated into on-field and broadcast content throughout the season. The brand will also be featured in fan communications and MLC digital platforms. This is the first time Lexus and MLC have partnered together.

“Partnering with Major League Cricket offers Lexus the opportunity to reach a new diverse fanbase with a brand that shares an unwavering commitment to performance, customer experience, and their fans,” said David Telfer, Head of Lexus Advertising & Media. “We’re committed to growing with MLC during its second season to elevate the presence of the US team and engage with new fans.”

MLC kicks off its second season on July 5th. Tickets for all matches, including the four playoffs, are available online through the Official Cognizant Major League Cricket website.

The season’s excitement extends beyond the pitch, with entertainment, fireworks, free giveaways, player signings and meet-and-greets, merchandise giveaways, food trucks, and samples throughout the tournament.

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