Lexus sponsors Cognizant Major League Cricket
June 25, 2024
“We are excited to welcome Lexus as the Automotive Partner of Major League Cricket,” said Vijay Srinivasan, CEO of MLC. “Their reputation for unparalleled luxury and commitment to their customers aligns perfectly with our vision for the league. Together, we look forward to delivering an exceptional experience to cricket fans across the nation.”
“Partnering with Major League Cricket offers Lexus the opportunity to reach a new diverse fanbase with a brand that shares an unwavering commitment to performance, customer experience, and their fans,” said David Telfer, Head of Lexus Advertising & Media. “We’re committed to growing with MLC during its second season to elevate the presence of the US team and engage with new fans.”
The season’s excitement extends beyond the pitch, with entertainment, fireworks, free giveaways, player signings and meet-and-greets, merchandise giveaways, food trucks, and samples throughout the tournament.
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