Forecast: AVoD revenues $69bn by 2029
September 21, 2023
Simon Murray, Principal Analyst at Digital TV Research, commented: “These forecasts are a lot lower than our previous edition due to lower ad growth and as platforms have delayed and/or scaled back their expansion plans. Most hybrid AVoD-SVoD tiers offered will be in developed markets. Few platforms want to risk antagonising the investment community by expanding these services into developing markets where the rewards are lower.”
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