Meta boss Mark Zuckerberg says has admitted that Threads has lost more than half its users. The Twitter rival surged to more than 100 million users within days of its launch earlier this month. But Zuckerberg has acknowledged those numbers have fallen away.

“If you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We’re not there yet,” he said. Zuckerberg told staff the situation was “normal” and said he anticipated retention to improve as new features were added to the app, reports Reuters.

Threads has faced criticism for having limited functionality, for example over what posts are displayed and what content is available. Meta’s chief product officer Chris Cox told staff it was now focused on adding more “retention-driving hooks” to draw people back to the platform, scuh as “making sure people who are on the Instagram app can see important Threads”.

Other posts by :

1. NAB vs CTIA on C-band release
2. Laser terminals to operate at 100x faster
3. Starlink success in Spain, but South Africa proves difficult
4. RocketLab doubts over Mynaric bid
5. IRIS2 free for government usage?
6. Bank: AST SpaceMobile will orbit 356 satellites by 2030
7. SpaceX launches 600th rocket
8. Starlink: 10m customers and counting
9. SES predicts end of ‘big’ Geo satellites

Categories: Articles, Business, People, Social Media

Tags: meta, threads, Zuckerberg