ViewLift, a specialist in end-to-end streaming and OTT solutions, has announced the launch of new features for the LIV Golf+ Smart TV app. In addition, the app is being made available worldwide on LG Smart TVs in time for the LIV Golf tournaments in Spain (June 30th – July 2nd) and London, UK (July 7th – 9th), and is the first live golf app on the LG platform.

“LIV Golf provides great video experiences that both enhance viewing for existing golf fans and also attract new followers to this great sport,” said Will Staeger, Chief Media Officer, LIV Golf. “We knew that innovative video services would be a critical part of winning over new fans and chose to work with ViewLift because we trusted them to launch and innovate at lightspeed. ViewLift has delivered on this promise, providing OTT and web experiences that have the flexibility to appeal equally to new and long-term golf fans. We are excited that LG Smart TV owners can enjoy all the action from the London and Valderrama.”

The new features launching in the coming months include:

• Personalisation, bringing to the forefront content about each LIV Golf fan’s favourite players and teams
• New interactive leaderboard features
• New apps on major Smart TV platforms

Rick Allen, CEO, ViewLift, added: “These announcements accomplish major LIV Golf objectives: increase distribution by bringing LIV Golf events to more devices, including Smart TVs – which perfectly showcase live sports – and match the innovation on the course with compelling fan viewing experiences. Personalisation features deliver the right content right away; interactive leaderboards drop fans into the middle of the action, making it easier to evaluate play at any moment. What begins with the upcoming London and Spanish events will become the new sports standard.”

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Categories: Articles, Connected TV, Content, OTT

Tags: golf, LG Smart TVs, LIV Golf, viewlift