SoftAtHome delivers etisalat by e& smart home service
May 30, 2023
SoftAtHome, an independent software company for broadband, video and analytics, has been chosen by etisalat by e& as an Alexa Voice control trusted solution provider to deliver the latest smart eLife Set-Top Box (STB) and backend software to enable Alexa voice control features in Arabic and English.
The new generation of STBs includes a smart speaker with a mic, an IoT chipset, and STB with voice-enabled Alexa feature in both English and Arabic. Etisalat by e& subscribers will now benefit from a voice-controlled living room media and service hub that uses push-to-talk and far-field for connected home services directly from the comfort of thesofa.
Khaled El Khouly, Chief Consumer Officer, etisalat by e& UAE, said: “It was great to integrate SoftAtHome with their expertise on Amazon Alexa being an added advantage in our new ‘Smart Living Home Control’ service, delivering the promise of smart living and differentiating from other regional service providers. Our customers can now easily use their voice to control all their connected devices at home. They can also use the application to manage their devices from anywhere outside their home with the smart living app, offering significant opportunities for improving their way of living.”
David Viret-Lange, CEO of SoftAtHome, added: “Voice assistants are our new daily life companions. We bring voice command expertise and have been an Amazon Alexa trusted solution provider since 2020. I am proud that etisalat by e&, our partner for many years, has relied on our expertise to deliver the end-to-end voice solution on their latest set-top boxes, enhancing the end-user video experience.”
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