TV ad serving platform SpringServe has confirmed that Rakuten Advertising has adopted the SpringServe Tiles solution to strengthen the impact of ad-supported campaigns on Rakuten TV.

As one of the leading VoD platforms in Europe combining TVoD, SVoD and AVoD services, integrating the SpringServe Tiles format within Rakuten TV will allow brands to balance personalisation and monetisation, while preserving the user experience.

“At Rakuten Advertising, we’re always looking for ways to maximise the impact of our client’s advertising campaigns,” advises James Collins, SVP Media, at Rakuten Advertising. “The expansion of our relationship with SpringServe will allow us to leverage the proven Tiles technology to enable advertisers to deliver innovative and contextually relevant content and messaging to engaged audiences where they’re watching,”

“We created Tiles to bring the precision of video ad serving to the content discovery experience users see when they turn on their connected TVs,” adds Leon Siotis, Head of International at SpringServe. “This technology enables brands to reach consumers during the most important initial interaction they have with their television, the navigation of the home screen.”

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Tags: advertising, avod, Rakuten TV, SpringServe Tiles, svod, tvod