CSG powers TalkTalk’s Netflix over fibre
December 21, 2021
By Colin Mann
Customer engagement, revenue management and payments solutions specialist CSG’s cloud-based, end-to-end software-as-a-service (SaaS) platform has enabled UK connectivity provider TalkTalk, to launch what it says is the country’s first-ever Netflix subscription outside of traditional TV bundling.
With CSG’s marketplace solution at the heart of its entertainment operations, TalkTalk has the scalability to add new content providers and evolve its offering at pace with ever-changing consumer demands.
“Our mission at TalkTalk is to provide connectivity and entertainment that is affordable, reliable and accessible for everyone,” commented Asanga Gunatillaka, commercial director of TalkTalk consumer and direct business. “CSG is a trusted partner of ours and their expertise and commitment to our success enabled us to go live on time.”
“The fibre to home rollout in the UK is pushing operators, like TalkTalk, to mature into epicentres for digital content delivery,” added James Kirby, head of CSG’s EMEA business. “This paradigm shift has demonstrated time and again why companies continue to trust CSG to drive their transformation into thriving ecosystem players. Our proven technologies and agile solutions for delivering exceptional customer experiences have powered TalkTalk’s TV platform for many years now, and its success is a testament to why they came to us for support with their Netflix launch. We look forward to continuing our decade long relationship and helping them innovate their content offering and meet their mission of delivering better value and accessibility to their consumers.”
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