AT&T’s TV broadband products, including its NOW service, will this week change to DirecTV Stram as part of the shift to a relaunch as a standalone business under new investor TPG Capital.

Most subscribers to the AT&T-branded OTT services started to receive official notifications of the change on August 14th, and warned of the name change which is due on August 26th.

Under this new company, DirecTV owns and operates the former AT&T US and Puerto Rico video business unit consisting of satellite, streaming and IP video services.

“This is a watershed moment for DirecTV as we return to a singular focus on providing a stellar video experience,” said Bill Morrow, CEO, DirecTV. “Building on our recent momentum, we are well-positioned to bring unparalleled choice and value to all of our customers under one iconic brand, whether they beam it or stream it.”

“AT&T satellite, streaming or IP video customers will automatically keep their video service, any bundled wireless, internet or HBO Max services, and associated discounts with no action needed,” advised AT&T. “For those who stream it, the newly branded DirecTV Stream will become the single brand for video streaming services previously launched by AT&T, excluding HBO Max.

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Tags: AT&T, directv, directv stream, HBO, HBO Max, TPG, TPG Capital