VUALTO, a live and on-demand video streaming and DRM provider, has announced that ITV has chosen to implement VUALTO’s dynamic event orchestration technology to deliver live streamed events via its ITV Hub video-on-demand service, integrated with VUALTO’s scalable DRM solution to protect the broadcaster’s valuable video content.

Following a successful first test with ITV via its ITV Hub platform for the British Touring Car Championship, VUALTO will deliver further support for a calendar of live event streams, including more sporting events.

Vinay Kumar Gupta, Senior Architect – ITV Video Platform, comments: “We are committed to providing our viewers with the best range of content, and our long-term focus is on delivering that choice via our ITV Hub platform. VUALTO’s solutions and expertise have been invaluable in delivering the necessary infrastructure to ensure the commercial success of some of our more niche sporting events, and we look forward to the next stage of the project.”

Camilla Young, CEO and Co-founder, VUALTO, added: “We’re proud to be working closely with ITV to deliver support for its live event streams in a cost-effective and flexible manner. We look forward to helping the organisation expand its portfolio of niche live streaming content in 2021 and beyond.”

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Categories: Articles, CA/DRM

Tags: itv, Vualto