Throwing it back to 1999 to celebrate the 20^th anniversary of cult comedy movie American Pie, TV streaming service NOW TV is opening an all-American retro ‘pop-up pie-shop’, paying homage to the iconic ‘incident’ that became a world-wide sensation.

Open for one day only on July 30th, film buffs, nostalgia seekers and 90s fanatics in London’s Soho will be able to relive the scene you might not want to watch with your parents – as every ‘warm apple pie’ served comes ready-made with a cheeky hole in the middle. Pies are free and come with a free NOW TV Sky Cinema Pass – which you can only get by visiting the store.

Jennifer Coolidge, who starred as ‘Stifler’s Mom’ in the comedy series, will be opening the NOW TV Pie Shop doors next Tuesday and entertaining from behind the counter, giving the first lot of fans a chance to catch a snap with the film’s most recognisable star.

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