Forecast: $19bn media investment
GroupM, WPP’s media investment group, has updated its 2018 and 2019 ad investment forecasts. GroupM slightly downgraded 2018 growth expectations from 4.5 per cent to 4.3 per cent. 2019 growth projections are also whittled from 3.9 per cent to 3.6 per cent, with total new investment anticipated to reach $19 billion instead of the $23 […]