The Grand Tour was the VoD title with the most buzz in the quarter to March, according to the latest Global On Demand Report from Parrot Analytics. It is the first non-Netflix show to rate this way. Parrot analyses the demand for 30 recent popular US digital titles across 10 markets, based on the application […]
Most digital video advertisers say they need a better viewer advertising experience to improve their returns, according to a study by Advertiser Perceptions. While the majority put responsibility for the ad experience on agency creative departments – saying they need to create more ad executions to overcome viewer fatigue – they also call for media […]
Satellite operator SES and LG Electronics are to demonstrate OLED TV’s 4K High Frame Rate (HFR) broadcast at the tenth SES Industry Days conference in Luxembourg on May 16th and May 17th. The 4K HFR content will be transmitted live via an ASTRA satellite at 19.2 degrees East and displayed on LG’s OLED TV, using […]
Intelsat has granted its bondholders another few days to accept the terms on offer from Japan’s SoftBank. The 5pm (New York-time May 15th) set as the deadline has been extended to 4.59pm May 18th. Intelsat told the market early on May 16th that of the various bond issues, just 0.82 per cent of one batch, […]
OTT streaming service FilmOn X has reached settlements in its copyright dispute with the major US networks regrading whether Internet streaming services can use the same automatic copyright licence granted to ‘traditional’ cable companies, following a Ninth Circuit ruling in favour of the broadcasters. According to Ryan Baker of Baker Marquart, the attorney for FilmOn […]
Nielsen has expanded its measurement of Twitter mobile campaigns to 23 new global markets, in addition to the US. Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience. With global […]
Innovid, the video marketing platform for advertisers to engage consumers across all screens and channels, has announced the release of its 2017 Global Video Benchmarks Report. The report details findings from a year-long study analysing thousands of video campaigns with billions of impressions across 200+ global brands. The goal of the Global Video Benchmarks series […]
Billionaire entrepreneur Jeff Bezos is developing the Blue Origin rocket system to send satellites into orbit (and potentially humans looking for space tourism) but on May 14th it suffered a set-back when one of its BE-4 engines failed during a routine ground-based test firing. The Blue Origin team sent out a Tweet that the rocket […]
Netflix has announced its first Australian original series Tidelands, a supernatural crime drama that will debut exclusively on Netflix around the globe. Production will start in Queensland in 2018. The series is produced for Netflix by Brisbane-based Hoodlum Entertainment. The ten-episode first season will be written by creator Stephen M. Irwin (Secrets & Lies). Episodes […]
The Associated Press will work with social media management platform SAM to launch the AP Social Newswire, a feed of user-generated content (UGC) being vetted and verified by AP’s social media experts and editors across the globe. The AP Social Newswire will allow customers to discover and inspect user-generated content as it comes into the […]