Amazon is reportedly considering rolling out a free version of its Prime Video streaming service that will be supported by advertising.

Viewers would be able to watch all Amazon orginals, includng shows such as Preacher, The Tick and The Grand Tour, as well as a library of movies, in return for watching unskippable pre-roll, and presumably mid-roll, ads.

According to reports, Amazon would share audience information with advertisers, allowing them to better target their products towards key demographics.

An unnamed executive told AdAge that “Amazon is talking about giving content creators their own channels, and sharing ad revenue in exchange for a set number of hours of content each week.”

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