OTT and TV Everywhere enabler Xstream has launched a new customer engagement tool designed to enable video providers to boost subscriber acquisition, speed up conversion into paying customers and to lengthen customer retention times.

“Customer engagement is now at the heart of the video on-demand industry and this tool is another example of how Xstream is helping it to grow and maximise return on content investment in the shortest timeframe,” says Jacob Barlebo, Xstream’s sales and marketing director. “Early revenue streams and sustained customer retention are vital to the financial health of content providers.”

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