YouTube to axe long, unskippable ads
February 20, 2017
YouTube is to set scrap “unskippable” 30-second advertisements on its video service.
The Google-owned site has confirmed plans to instead focus on “formats that work well for both users and advertisers”, from 2018 onwards.
According to YouTube, more than half of its video views come from mobile users, where a 30-second ad can negatively affect users with a smaller data plan. Google will now focus on rolling out more user-friendly, bite-sized ads on its video site.
Other posts by :
- Oman’s Spaceport ready for fast-track launches
- Bank uplifts RocketLab
- AST SpaceMobile’s BlueBird/FM1 en route to India
- D2D satellite battle hots up
- Eutelsat share price rockets
- AST SpaceMobile recovers after Verizon agreement
- Bank has mixed messages for AST SpaceMobile
- EchoStar clears key regulatory hurdles for Starlink deal
- Starlinks falling to Earth every day