Amazon has reported strong growth in subscribers to its Prime loyalty programme (without revealing numbers), which offers one-hour delivery, original TV programming and access to its digital entertainment products such as Prime Music and Prime Video for an annual fee.

The company said it would ramp up spending to entice Prime customers through video content, particularly its “Prime Originals” – shows Amazon develops itself. That strategy builds on the success of programmes including Mozart in the Jungle and Transparent, which each have won Golden Globe awards.

“We feel that programme is working,” Chief Financial Officer Brian Olsavsky said. “We’re going to significantly increase our spend in that area.

Other posts by :

1. Musk: “AI is inevitable”
2. Airbus Space says business is booming
3. AST SpaceMobile gets permission for giant factory
4. Questions over AST SpaceMobile’s spending plans
5. Bank: AST SpaceMobile is favoured
6. Amazon Leo gains South Africa link
7. Eutelsat wants an extra 528 satellites
8. FCC approves orbital space mirrors
9. Analysts: “Unknown Unknowns for SpaceX”

Categories: Articles, Content, Production