Despite the widespread availability of inexpensive ancillary TV streaming devices, research from The Diffusion Group (TDG) finds that 32 per cent of OTT TV Users prefer having the native connectivity of a Smart TV. This according to data featured in TDG’s Video Behavior in the Age of Quantum Media, a survey of 2,000 US adult broadband users, 60 per cent of which use an over-the-top (OTT) streaming service on a home television.

When asked which TV streaming

Other posts by :

1. Paramount throws kitchen sink
2. Ukraine wants its own LEO system
3. SpaceX outlines Starlink cellular delivery plan
4. NAB vs CTIA on C-band release
5. Laser terminals to operate at 100x faster
6. Starlink success in Spain, but South Africa proves difficult
7. RocketLab doubts over Mynaric bid
8. IRIS2 free for government usage?
9. Bank: AST SpaceMobile will orbit 356 satellites by 2030

Categories: Articles, Connected TV, Consumer Behaviour, Equipment, Markets, OTT, OTT, Research