iQIYI, an independently operated subsidiary of Baidu and one of the largest Internet and mobile video service providers in China, has entered into a new multi-year agreement with NBCUniversal International Distribution that grants iQIYI expanded digital rights to Universal Pictures’ existing library titles and all of the studio’s new movies that will be released in China for the next few years.

The addition of Universal Pictures’ films to the iQIYI platform has significantly enhanced iQIYI’s offering to its members, while iQIYI’s powerful digital capabilities have also helped to promote the studio’s titles amongst Chinese viewers.

“We are pleased to expand upon our existing deal with iQIYI and partner with them to bring Universal Pictures’ diverse catalogue of films to their fast-growing subscriber base,” said Belinda Menendez, President, NBCUniversal International Distribution & Networks.

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