Sorenson Media, a specialist in the field of digitally-enabled Advanced TV and analytics, and Frank N. Magid Associates (Magid), consultants to the media industry, have announced a partnership that will enable the firm to provide ongoing strategic counsel and research-based exploration of the benefits of Sorenson’s Advanced TV and analytics services to the industry.

Magid, in partnership with Sorenson Media, will initially focus on consumer-centric research to further educate broadcasters, content owners and advertisers on the opportunities enabled by Advanced TV. These emerging digital capabilities, including targeting, personalisation, interactivity and real-time measurement, leverage Smart TVs to bring unprecedented opportunities to broadcast television. Through the Magid/Sorenson partnership, clients will have access to unique capabilities, strategies and insights, giving them access to the leading edge of monetisation and value creation.

“We are thrilled to partner with Sorenson Media, to provide consumer-centric insights and strategic counsel that will help them better understand their value to the industry and their consumers,” said Debby Ruth, senior vice president of Frank N. Magid Associates. “Through this partnership, we will guide Sorenson Media to identify how broadcasters and marketers can compellingly engage TV viewers, and maximise broadcaster opportunities to grow revenue.”

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