Television is currently the dominant advertising medium, with a 38 per cent share of total adspend in 2015 according to ZenithOptimedia’s new Advertising Expenditure Forecasts. In 2018, however, ZenithOptimedia expects the Internet to overtake television to become the largest single advertising medium. Looking at the ad market as a whole, ZenithOptimedia believes
Irish telco Eir (formally Eircom) is buying Setanta Sports Ireland. The company will buy the group of channels that also includes the Irish rights to BT Sport. Eir launched a television package in 2013 that had 43,000 customers by the end of September, however, this is the first time the company has become involved in […]
Telefónica’s Movistar Plus has acquired the exclusive rights to air English Premier League football matches in Spain. The three year deal will start next season. The news comes at a time when Telefonica has suffered major setbacks in its strategy to capture pay-TV subscribers, having lost most of its football TV rights to Mediapro. In […]
Netflix still dominates streaming US networks by a wide margin, but rivals are increasing in traffic, says Sandvine in its latest Global Internet Phenomena report. Network manager Sandvine based its findings on data collected from 250-plus customers around the globe in September and October and said Netflix accounted for
Consumer research findings from Leichtman Research Group (LRG) indicate that 81 per cent of US households get a broadband Internet service at home, an increase from 26 per cent in 2005. Broadband now accounts for 97 per cent of all households with Internet service at home — an increase from 91 per cent in 2010, […]
Asia-Pacific media trade association CASBAA has renewed its appeal to Hong Kong’s legislature to pass proposed amendments to the Copyright Ordinance when they come up for debate later this week. According to CASBAA, the amendments are critical to the future of the content industries in the SAR; bringing digital copyright principles to Hong Kong for […]
Barely ten days ago the Mexican government had – seemingly – confirmed a December 31st 2015 switch-off date for their analogue TV transmissions. But December 3rd saw parliament’s upper house of senators reverse that policy, saying a December 31st date would leave “millions” without access to TV. The proposal will now revert back to the […]
Japanese tech giant Toshiba is facing a record fine of 7.37bn yen (€55.4m) for its multi-billion dollar accounting scandal. The fine was recommended by the Securities and Exchange Surveillance Commission (SESC) to the Financial Services Agency, which imposes penalties for such violations. It stems from the company overstating its profits by $1.3 billion over seven […]
NXP Semiconductors and Freescale Semiconductor have announced the completion of the merger pursuant to the terms of the previously announced merger agreement from March 2015. The merger has created a high performance mixed signal semiconductor industry leader, with combined revenue of over $10 billion. The merged entity will continue operations as NXP Semiconductors and has […]
TV advertising is failing to reflect the UK’s diverse society, according to a poll by Marketing Week. Research commissioned by the trade magazine found that almost two-thirds of people in the UK feel the ad industry does not represent them, and almost two-fifths say advertising characters and messages fail to reflect British society as a […]