Specific Media has expanded its multi-year strategic collaboration with Nielsen to integrate new sets of audience and segmentation data into its digital advertising offerings. The advanced data enhances advertisers’ ability to create and deliver online campaigns precisely aligned with consumer behaviors. “By tapping into Nielsen’s leading data-driven insights and newest cross-screen consumer segmentation, we can […]
Video ad management and monetisation solutions specialist FreeWheel has been selected by Stockholm-based MTGx, the digital accelerator of international entertainment broadcasting group Modern Times Group (MTG) to power its digital monetisation strategy. MTGx will utilise FreeWheel’s monetisation rights management (MRM) technology to monetise its digital inventory across the Nordics and Central Eastern Europe. “MTGx connects […]
The Republic of Ireland’s largest telco, eircom, recently announced the launch of a new Transactional Video on Demand (TVoD) offering powered by Vubiquity’s white-label storefront platform. US-based Vubiquity, the largest global provider of multi-platform services, is supplying premium movie content for the new service alongside content processing, scheduling and service management. eircom’s eVision On Demand […]
UK digital communications company EE is to become a quad-play operator with the launch of EE TV, which it describes as the UK’s most advanced TV service. According to the company, EE TV puts mobile at the heart of the TV experience, and works seamlessly with home TVs, tablets and smartphones, allowing customers to access […]
BSkyB’s proposed acquisition of 21st Century Fox’s stakes in Sky Deutschland and Sky Italia will create a pay-TV operation that will rival Liberty Global in subscriber terms. However, with limited pay-TV subscriber expansion possible for their existing assets, both companies will not want to stop there, according to a report from Digital TV Research. BSkyB […]
Philippe Dauman, President and CEO of Viacom, has confirmed the media group’s long-term commitment to UK commercial PublicService Broadcaster Channel 5, which it acquired for £450 million in May 2014. Dauman made the comment as he revealed that the UK would be the first international territory to roll out popular US cable network Spike, an […]
Spaniards will have to pay in advance for the reset of their DTT aerials with an average cost of €150 per building as the €286 million funds approved by the government to finance it will not be available until January. To get back the money, they will have to keep the invoice and send it […]
KT Skylife, South Korea’s DTH broadcaster with more than 4 million subscribers, is to adopt an all-HD policy. Until recently it was carrying 104 HD channels, and now says it will offer 141 “full HD” channels by the end of this year, and dropping all standard definition channels in the process. “KT SkyLife has set […]
Research carried out by Thinkbox – the marketing body for commercial TV in the UK – has found that TV plays a profound role within people’s homes and within the living room in particular, playing a vital role in unifying households and being a part of numerous day-to-day rituals. The Screen Life study from Thinkbox […]
Britons’ increasing appetite for watching video clips, TV and films on different devices helped drive advertisers to spend a record £3.5 billion (€4.4bn) on digital advertising in the first half of 2014 – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted byPwC, accompanied by online YouGov data. Among Britons online who own […]