Digital entertainment content ownership ecosystem UltraViolet could be boosted by the presence of Amazon among its participants. The Wall Street Journal is reporting that the online retailer is in talks with at least three studios to join the consortium.

Currently, those who purchase a digital movie from Amazon can watch it only via an Amazon app, while movies they buy from Apple’s iTunes Store are listed separately in that app.

The WSJ suggests Amazon is in talks with Time Warner Inc.’s Warner Bros., Sony Corp.’s Sony Pictures Entertainment, and Comcast Corp.’s Universal Pictures to implement UltraViolet.

Existing online movie services participating in the Digital Entertainment Content Ecosystem consortium behind the design and definition of the UltraViolet ecosystem include smaller players,such as Wal-Mart Stores Inc.’s Vudu, Target Corp.’s Target Ticket and CinemaNow, formerly owned by Best Buy Co.

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