Trace Sport Stars has launched for the first time in South-Eastern Europe, following a carriage deal with United Group, the leading telco in the region, combining SBB Serbia, Telemach Slovenia and Telemach Bosia-Herzegovina.

Trace Sport Stars is now available to United Group customers via the HD package, immediately reaching over 20,000 subs on channel number 174.

Suzana Radošević, Director, Content Management Department, commented: “One of our top priorities has always been offering a diverse array of channels to our users, which is why we are constantly searching for interesting content that we can add to our network. The unique concept of the Trace Sport Stars channel appealed to us, and we are very excited that the local audience will now have a behind-the-scenes glimpse into the lives of world famous athletes. We believe that the channel will interest a large number of our users, and we look forward to providing them with quality entertainment through this collaboration.”

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