Verizon Digital Media Services and white-label video publishing company thePlatform have formed a new strategic alliance to accelerate major media and pay-TV operators’ plans for multiscreen video delivery.

The companies have integrated the Verizon Digital Media Services suite of video services and thePlatform’s mpx video-management system to form a complete solution, which the companies will jointly sell. The alliance brings to market a streamlined workflow for online video streaming, from content management through delivery to consumers on multiple screens.

The combined solution will allow customers to manage a complete IP-video solution from a single Web-based console. thePlatform’s leading cloud-based video publishing and management platform and Verizon’s video workflow solution — which includes single-format media processing for the highest quality playback across devices and industry-leading content delivery network — unite the video ecosystem in one integrated offering.

“Our customers will benefit from thePlatform’s industry-leading video management system and digital asset management capabilities,” said Chris Carey, chief product officer of Verizon Digital Media Services. “And thePlatform’s customers will benefit from our game-changing single-format video acquisition and distribution service. This is a win-win for both companies, expanding market reach as well as delivering a comprehensive solution to customers.”

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