Digital video revenues to exceed packaged in Sweden
July 2, 2014
In 2013, Sweden witnessed a significant shift in consumer behaviour, with a dramatic decline in packaged video coupled with a strong uptake in digital services. This year, digital video in Sweden is on track to account for more than half of home video spend, making it the first market to reach the digital tipping point, according to research from Futuresource Consulting.
“Sweden is an extreme market
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