As part of an on-going commitment to generate further momentum and growth within its customer base in France and North Africa, Grass Valley has formed a strategic reseller agreement with Magic Hour (which includes Magic Editing) for the distribution of Grass Valley products and services across both regions. France-based Magic Hour will manage the distribution for the entire breadth of Grass Valley’s product portfolio—from live production to news, playout, and more.

“Partnering with Grass Valley is exciting for us because it adds an entirely new set of cutting edge solutions and technologies that we can offer broadcasters across France and North Africa,” said Geoffroy de La Roche, Jeff Ferriol, and Ralph Chaloub, founders and owners of Magic Hour and Magic Editing. “Bringing Grass Valley’s experience and expertise in broadcast solutions to these regions is worthy on many levels, not the least of which is to enhance productions for clients and drive local sales. Grass Valley’s extensive portfolio of high-end tools enhances our solution capabilities and fits perfectly with our business strategy to increase our footprint in the French and international markets.”

Founded in October 2002, Magic Hour is a widely used supplier of hardware and software solutions in France and North Africa, delivering products to a growing list of clients.

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