LG Electronics has inveiled what it claims is the world’s largest Ultra HD OLED TV at IFA.

LG’s 77-inch Ultra HD Curved OLED TV follows in the footsteps of the company’s 55-inch Curved OLED TV, which was introduced to the public eight months ago at the Consumer Electronics Show in Las Vegas.

“LG was proud to be the first company to commercially launch an OLED TV and we are once again setting our sights high with the Ultra HD Curved OLED TV,” said Havis Kwon, president and CEO of LG Home Entertainment Company. “This 77-inch TV is proof that we will never stop pushing the boundaries and exploring new possibilities.”

LG’s 77-inch OLED TV is also LG’s most advanced next-generation TV to date. Spanning a total of 77 inches diagonally, the massive screen’s IMAX-like curvature fills the viewer’s field of vision more completely than a flat-screen TV. The TV combines LG’s OLED and Ultra HD technology, enabling it to produce infinite contrast ratio and resolution four times greater than regular Full HD .

The TV is “a true home entertainment wonder that has to be seen to be believed,” Kwon added.

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Categories: Articles, Equipment, UHD, Ultra-HD/4K