Celebrity video company Young Hollywood and Momentum Entertainment Group (MEG) – the content development and production division of Momentum Worldwide – have announced the joint launch and ownership of an upcoming channel that will début in April 2014 to capitalise on the buzz surrounding FIFA World Cup 2014 in Rio.

The new channel will give viewers a look at the worldwide celebrity and athlete presence surrounding the biggest global event in sports.

“We’re incredibly excited to partner with Momentum to create this new channel around the Rio events, opening new doors for Young Hollywood and its viewers, as we continue to provide the industry’s premier multi-platform celebrity experience – wherever that experience lives,“ said Young Hollywood Founder/CEO RJ Williams. “There’s an untold story of the World Cup celebrity experience that Young Hollywood will tell in living colour, in a channel that will lead to new partnerships and content opportunities.”

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