SecondSync integrates BARB data
April 29, 2013
SecondSync, the social TV analytics company, has integrated overnight TV ratings from BARB, the industry standard audience measurement service, into its platform.
The innovation means that for the first time broadcasters, programme-makers and advertisers can see the minute-by-minute relationship between social TV activity and audiences, and determine to what extent Twitter drives tune-in.
The new feature – available to BARB users – is a result of SecondSync’s strategic data partnership with Kantar Media, a specialist in audience measurement and contractor to BARB, announced in February.
Andy Littledale, Managing Director of SecondSync said: “We are often asked about the relationship between social TV data and audience figures. Until now, investigating this has been a painstaking process of exporting and correlating data sets manually. Now SecondSync users who subscribe to BARB can now overlay viewing data onto our social graphs, and instantly see how the relationship plays out.”
Other posts by :
- Starlink struggling for approval on South Africa, India
- Impressive Starlink deployment rate
- Bank: Space industry worth $1tn by 2040
- Xona Space wants 259 LEO satellites
- 36 major airlines now committed to Starlink
- Quilty: Top 5 Washington Satellite show takeaways
- Space Wars: Starlink vs Amazon Leo
- Eutelsat seeks ISRO deal for launches
- Virgin Galactic sets prices for space tourists