Amazon’s Lovefilm has extended its content deal with BBC Worldwide, the commercial arm of the BBC. There was already a programming agreement with Worldwide, but the new agreement gives it rights to a wider range of content from the distributor.

Jim Buckle, managing director at Lovefilm, said: “The evolution of our TV offering has been unstoppable over the past year. We kicked off 2012 by announcing a new deal with BBC Worldwide and it is great to see-in 2013 by adding to that agreement.”

Lovefilm has also made a deal with Sony to make its high-definition service available on the company’s Bravia connected TVs and Blu-Ray players.

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