Adap.tv, the programmatic video advertising comapny, has appointed Timothy R. Morse to the newly created position of Chief Financial Officer.

Morse joins Adap.tv from Yahoo, where he held the Executive Vice President and Chief Financial Officer positions from June 2009 to October 2012.

As CFO of Adap.tv, Morse will be globally responsible for finance, M&A and human resources. Morse will work with the company’s senior management team to prepare the corporate and financial infrastructure for the next stage of the company’s growth. In line with the international expansion of the online video advertising marketplace, Adap.tv has experienced consistent, robust growth since its inception in 2007.

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