ITV has unveiled its new ITV Player offering viewers the chance to rent content from ITV’s vast archive of programming, free from advertisements. Traditional catch-up content remains available at no charge, and will sit alongside the archive content.

Effective immediately, every visitor to the ITV Player portal will be offered the chance to use and explore the new integrated free/pay player as part of the next phase of its roll out. Viewers will be able to:

• Watch 30 day advertising funded catch-up for free.
• Register to access 8-30 day catch-up content.
• Access 30-day rental of single ad-free episodes from ITV’s archive from 49p.
• Access 90-day rental of ad-free full series box sets at a discounted price.

Also coming soon, ITV will be trialling programme premieres from its line-up giving viewers the chance to watch the next episode of a series straight away without having to wait for the episode to be broadcast on linear channels.

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