Australian cinema operator Hoyts has announced it will embrace the evolving world of filmed entertainment by launching Hoyts Stream in the first quarter of 2013.

With Hoyts Stream, the Hoyts Corporation intends to create a market leading digital movie streaming business, which leverages and integrates with Hoyts’ existing assets. David Kirk, Hoyts Corporation chairman, commented: “Australians are growing more and more demanding in how they want their movie experience delivered. The convergence of entertainment and technology is exciting and has inspired us to harness digital platforms so as to provide our customers choice for how they consume filmed entertainment from Hoyts, be it on the big screen, small screen or now any screen.”

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