Nearly eight-in-ten (78 per cent) of Americans say they have watched or followed Olympic coverage either on television, online or on social networks according to The Pew Research Centre.

Television remains far-and-away the leading platform for Olympic coverage; 73 per cent say they have watched coverage on television. Still, 17 per cent say they have watched online or digitally and 12 per cent report they have followed Olympic coverage on social networking sites like Facebook or Twitter. Most Olympic followers (68 per cent) say they are watching events in the evening after they have already occurred. At the same time, almost a quarter (23 per cent) say they are watching live during the day.

Other posts by :

1. Inmarsat “likely to win appeal” over Ligado/AST action
2. FCC seeks fair play over foreign satellite access
3. Bank raises RocketLab target price
4. Paramount throws kitchen sink
5. Ukraine wants its own LEO system
6. SpaceX outlines Starlink cellular delivery plan
7. NAB vs CTIA on C-band release
8. Laser terminals to operate at 100x faster
9. Starlink success in Spain, but South Africa proves difficult

Categories: Articles, Broadcast, Consumer Behaviour, OTT, Research, Social Media