Sky will support the launch of Sky Sports F1 HD with an innovative multimedia marketing campaign, beginning this week.

The campaign aims to excite fans, create new audiences for the sport and build anticipation ahead of the channel launch on March 9th and  the first Grand Prix the following weekend.

The full campaign will include a HD TV advert, augmented reality digital advertising and a unique 3D installation on London’s Cromwell Road together with traditional broadcast, print and outdoor activity.

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