Channel 4’s catch-up service 4oD drew 3.4 million viewers in July, according to figures released for the first time by the broadcaster. Channel 4 shows also drove an unspecified increase in 4oD programme views, to 29 million in July.

The broadcaster reported 242 million 4oD views in last 12 months, a 20.9 per cent increase on the previous year. The report coincides with Channel 4 unveiling a new-look 4oD player, featuring bulletins from Channel 4 News for the first time.

The BBC iPlayer continues to dwarf its rivals in the VoD market, reaching 153 million programme requests in July.

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