DirecTV has made its premium VoD plans official, becoming the first pay TV service in the US to offer early-release movies about 60 days after their theatrical debut.

The company said it will launch its early release offering of films in partnership with four big studios with Sony’s Just Go With It this week. The service is only available to DirecTV HD DVR customers.

The premium VoD service, branded Home Premiere, comes in partnership with Warner Bros. Home Entertainment, Universal Pictures, Sony Pictures Home Entertainment and 20th Century Fox.

Titles will cost $29.99 and be available in the premium VoD window for two weeks, starting between midnight and 2am the day they launch. After the two weeks, they will go away and return during the regular PPV/VoD window for the regular PPV/VoD price. Once bought, customers can view a title for up to 48 hours – twice as long as regular PPV. Within that time frame, titles can be viewed multiple times.

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