LOVEFiLM has launched its WatchNow video service on Oregan Networks’ Onyx media browser, which will further increase LOVEFiLM’s platform capability to address a broader cross section of Internet-connected televisions and set-top boxes.

The new partnership with Oregan Networkswill broaden LOVEFiLM’s current service distribution to a host of new connected devices including Cello iViewer televisions and DigitalStream DPS-1000 set-top boxes. Thanks to the open standards nature of Oregan’s browsing and media streaming technologies, the integration of Onyx with LOVEFiLM simplifies the service delivery and uptake across further internet-connected devices. Through utilisation of advanced Internet standards, it will also enhance the user experience, interactivity and personalization of LOVEFiLM’s streaming service on living room devices.

The LOVEFiLM WatchNow application for Onyx media browser powered devices is available both as a pre installed app for newly manufactured TVs and STBs, as well as a remote upgrade to existing devices in consumers’ homes.

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