Thirty-six per cent of the people who engage in the piracy of films and TV shows over the Internet say one reason they do it is because they don’t want to “contribute to the profits of big movie companies.” according to a survey by PricewaterhouseCoopers.

Those who use the Internet to steal movies and TV shows are increasingly turning to their mobile devices to do so, and 81 per cent who steal content say they will continue to do so in the future, the study shows.

The digital pirates say they might stop stealing such content if movies were priced at a maximum of $3 and TV shows at $1.

Among the “concerns” of pirates, nothing frightens them more than the thought that they might infect their computers by engaging in piracy. Also near the top of the list: the chance of getting into legal trouble; having to sit through a poor-quality stream or download; and the nagging feeling that they are “doing something wrong.”

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Categories: Articles, Consumer Behaviour, Content, Piracy, Research