Sky has finalised its digital marketing roster with confirmation of newly appointed agencies in both creative and paid search. The appointments follow a comprehensive review of agency support across all digital disciplines.

The roster for the creative account is made up of three incumbents – Digital and Direct, WCRS & Co and Brothers & Sisters – and two agencies who have not previously worked with Sky, Elvis Communications and 20:20.

Meanwhile, Efficient Frontier, the global performance marketing company, will be responsible for paid search marketing activity.

At the end of last year, Sky announced that Mediacom would be handling Strategy & Display, Jam – part of Engine – would be looking after the social media brief, Affiliate Window would be taking care of Affiliate Marketing and SEO would be handled by Greenlight.

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