According to research by RNCOS, the number of global IPTV subscribers will rise to around 106 Million in 2014, expanding at a CAGR of around 24 per cent during 2011-2014. Continuous improvement in the speed of broadband and the availability of interactive applications will play a crucial role in the expansion of the IPTV market around the globe.

European countries are the biggest market for IPTV, with France, the UK, and Germany leading the growth in the region. However, according to the research, the Asian market will soon be dominating the global IPTV sector. This is due to the fact that many Asian countries are deploying high-speed infrastructure to fulfil the need for technological convergence. Asian countries will also dominate in terms of number of households with immense potential to absorb IPTV services.  Decreasing service price and the expanding middle-class bracket will also boost the IPTV market where China, Japan, and South Korea will grow rapidly during the forecast period.

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